Proven SEO Strategies For Better Results

 

Proven SEO Strategies For Better Results

The benefits of SEO in marketing cannot be overemphasized. It is an integral part of marketing which helps to improve a website’s visibility for relevant searches.

However, many website owners are having difficulty in getting their websites to show up on the first page of search engines. What are some of the things you are not doing well and which need to be adjusted? This is the major issue this article seeks to address.

#1. Voice Search Optimization (VSO)

Voice search is becoming popular nowadays as users of various search engines prefer asking for information through their voices to typing it. According to Forbes, voice search drastically improves user experience. In fact, search engines such as Google are shifting their attention to voice search optimization. So, if you haven’t worked enough on voice search optimization, its high time you fixed it. Try to use wise and relevant keywords, always try to choose long-tail keywords, make sure your website images are optimized, and try and create webpages that answer FAQs because when searchers ask a question, they begin their question with words like “when”, “what” and “who” so, when you have a webpage that could supply answers to their questions, your site will show up and this will definitely help your site’s ranking.

#2. Mobile Optimization

It is widely known that internet users love a website that they can access on their mobile devices. Website owners too should know that it is important to make their websites mobile friendly. Undoubtedly, a site that is mobile-friendly surely helps in ranking.

Take the Google’s free mobile-friendly test to see how effective your website is on mobile devices. You can also try to take a peek at the “mobile usability” report in the Google Search Console.

#3. Image Optimization

As a website owner, if the images on your website are not optimized, make sure to optimize them. Without any doubt, image optimization plays a major role in achieving good results on search engines.  Make sure the images on your website are relevant and of high quality. A well-optimized image enhances your web page rank and user engagement. Also, good image optimization can help your webpage show up in the image carousels on search engines.

#4. Local Search Listings

Local SEO focuses on optimizing websites that appear on SERPs in a specific location. This is the best way to market your products to specific location-based customers.  Optimizing local SEO drives more website traffic and conversions since it is a strategy that is more relevant to local audiences.