Best SEO Tactics You Need to Know

 

 

Best SEO Tactics You Need to Know

Ranking high in search results is very essential for your website growth. Statistics has shown that 75% of search engine users never go past the first page of search results. However, there are some methods to implement in your SEO that will make your website pages rank higher on search engines.

Let’s check them out.

#1. Understanding Search Intent

To make your site pages rank high in search results, you need to understand search intent (also called “user intent”).  Search intent is the main drive behind every search query.

For instance, if a searcher types “how to drive a car” on Google, you will notice that instead of eCommerce stores coming up, blog posts and videos addressing the search query will come up. This happens because Google knows that anyone who types this search query is seeking to learn and not to buy.

This is in complete contrast to a search query that reads “buy a car”. Automatically, when Google sees a search query like this, eCommerce pages will automatically come up because Google understands that the searcher wants to buy.

So, to rank your pages on page 1 of search engines such as Google, you need to understand this concept and create content that aligns with user intent.

It is also very important for you to know that a search intent could be intentional, navigational, commercial or transactional. Understanding this will help you to choose the right keywords to use.

#2. Crafting a compelling Title Tag

This is very important and recommended for proper SEO. Your page title is very critical. According to Google, “Titles are critical to giving users a quick insight into the content of a result and why it’s relevant to their query. It’s often the primary piece of information used to decide which result to click on, so it’s important to use high-quality titles on your web pages.”

So, your title tag must be of high quality and compelling enough to invite searchers to your website pages. Make sure you include your target keywords, and make it as descriptive and concise as possible.

#3. Creating a unique and accurate Meta Description

This is also very important in SEO. A meta description (between 155-160 characters) is a brief summary of a page and it is displayed below the title tag in search engines.  Make sure your meta description is unique and written in a way that matches user or search intent, provides accurate summary of your page and includes your target keywords.

 

#4. Implementing Internal Linking

The use of internal linking is another method to use in order to rank your page high in search results on search engines.  Internal links can help boost your rankings in a great way. They allow users to navigate your website. They also help to boost page views and improve time on site. You can add internal links from pages that are already ranking high to pages that need a boost.

#5. Prioritizing high-quality backlinks

A vital ranking signal, backlinks are very useful for your page’s ranking. You should try and focus on building backlinks because Google sees them as vote of confidence on your website pages and this increase your chances of ranking higher in search results.

However, make sure you focus on authoritative backlinks, because some backlinks are capable of derailing your rankings.

Conclusion

These SEO practices have been tried and have proven to be very effective. When utilized appropriately, they will surely help to improve your page rankings in search results.